Measure What Moves Readers
Click-through rate reveals your headline’s pull, while dwell time shows whether content matched the promise. If CTR is high but time-on-page is low, soften the hook or increase the payoff early. Adjust, then retest with similar posts.
Measure What Moves Readers
Heatmaps highlight where readers hover and click. If bounce is high, re-check the headline and opening image alignment. Your first paragraph should echo the headline’s benefit within two sentences, reassuring readers they’re in the right place.
Measure What Moves Readers
Log every headline variation, publish date, traffic source, and performance. Tag by formula, tone, and season. Over time, patterns emerge—maybe your readers love “weeknight” language or short time promises. Recycle formats that clearly, reliably win.